At first they only sold doll accessories and furniture, but expanded to manufacturing their own doll lines.
At first they sold only one doll type, the 60cm male (later updated to 63cm, later updated to the YID line), which had only a few sculpts.
Eventually they branched out into making females, then Minis, then other sized dolls from Baby to Elder.
Iple's Design Goals: "We try to maximize BJD's beauty by delicate head, beautiful joints, sensuous outfits, and various parts. We design and produce dolls with best technology and ideas. Even Iple's sensitive consideration makes a slight difference outstanding."
BID (Baby dolls)
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