In 2007, she opened the Soom Academy for doll sculpting and directed Neo.AngelRegion for Soom from October 2010 to January 2021.
In January 2021, iMda Doll separated from Soom (Neo-AngelRegion) after a 15 years contract to establish themselves as an independent company.
iMda Doll functions on a 2-week preorder basis, releasing 1 sculpt per month available in basic, sleepy, and/or romantic type in either cream white, normal, or choco/bronze skin. Head sculpts and sizes are released in rotation until discontinuation.
iMda often collaborates with small independent artist for tailor made outfits or face-ups, and only one auction events.
